/* ==========================================================================
   APM - Active Project Management. Рекламное агентство полного цикла, Алматы.
   Монохром (off-white / near-black) + один электрик-синий акцент.
   Onest (дисплей/UI) + IBM Plex Mono (метки). Sharp editorial, energetic.
   ========================================================================== */

:root {
  --paper:   #F4F3EF;
  --paper-2: #EAE8E2;
  --ink:     #0D0D0D;
  --ink-2:   #2A2A28;
  --mute:    #6C6B64;
  --line:    rgba(13, 13, 13, .14);
  --line-2:  rgba(13, 13, 13, .08);
  --accent:  #97203F;
  --accent-2:#7A1731;
  --on-accent: #FFFFFF;
  --dark:    #0D0D0D;
  --on-dark: #F4F3EF;

  --maxw: 1360px;
  --gutter: clamp(20px, 5vw, 72px);
  --ease: cubic-bezier(.16, 1, .3, 1);
  --ff-sans: 'Onest', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif;
  --ff-mono: 'IBM Plex Mono', ui-monospace, Menlo, monospace;
}

*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  font-family: var(--ff-sans); background: var(--paper); color: var(--ink);
  line-height: 1.55; font-size: 17px; -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility; overflow-x: hidden;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; cursor: pointer; background: none; border: none; }
input, textarea { font: inherit; color: inherit; }
::selection { background: var(--accent); color: var(--on-accent); }

.wrap { width: 100%; max-width: var(--maxw); margin: 0 auto; padding-inline: var(--gutter); }
section { padding-block: clamp(64px, 9vw, 132px); position: relative; }

/* ---------- Type ---------- */
.h-hero { font-size: clamp(38px, 6vw, 88px); line-height: .95; letter-spacing: -.03em; font-weight: 800; text-transform: uppercase; }
.h-xl { font-size: clamp(32px, 5.4vw, 72px); line-height: .98; letter-spacing: -.025em; font-weight: 800; text-transform: uppercase; }
.h-lg { font-size: clamp(26px, 3.4vw, 42px); line-height: 1.02; letter-spacing: -.02em; font-weight: 800; }
.lead { font-size: clamp(17px, 1.7vw, 21px); color: var(--ink-2); line-height: 1.5; max-width: 56ch; }
.eyebrow { display: inline-flex; align-items: center; gap: 10px; font-family: var(--ff-mono); font-size: 12.5px; font-weight: 500; letter-spacing: .14em; text-transform: uppercase; color: var(--accent); }
.eyebrow::before { content: ""; width: 22px; height: 2px; background: var(--accent); }
.mono { font-family: var(--ff-mono); }
.section-head { max-width: 60ch; }
.section-head h2 { margin-top: 16px; }
.section-head p { margin-top: 18px; }

/* ---------- Buttons ---------- */
.btn { display: inline-flex; align-items: center; gap: .55em; padding: 15px 28px; font-size: 15px; font-weight: 700; letter-spacing: .01em; white-space: nowrap; transition: transform .18s var(--ease), background-color .22s, color .22s, border-color .22s; }
.btn:active { transform: translateY(1px); }
.btn-primary { background: var(--accent); color: var(--on-accent); }
.btn-primary:hover { background: var(--accent-2); }
.btn-dark { background: var(--ink); color: var(--paper); }
.btn-dark:hover { background: var(--accent); }
.btn-ghost { border: 1.5px solid var(--ink); color: var(--ink); }
.btn-ghost:hover { background: var(--ink); color: var(--paper); }
.btn-lg { padding: 18px 34px; font-size: 16px; }
.btn .arw { transition: transform .22s var(--ease); }
.btn:hover .arw { transform: translateX(3px); }

/* ==========================================================================
   Header
   ========================================================================== */
.site-header { position: fixed; inset: 0 0 auto 0; z-index: 50; height: 74px; display: flex; align-items: center; transition: background-color .3s, border-color .3s, backdrop-filter .3s; border-bottom: 1px solid transparent; }
.site-header.is-solid { background: color-mix(in srgb, var(--paper) 84%, transparent); backdrop-filter: saturate(150%) blur(12px); -webkit-backdrop-filter: saturate(150%) blur(12px); border-bottom-color: var(--line); }
.site-header__inner { display: flex; align-items: center; justify-content: space-between; width: 100%; }
.brand { font-weight: 800; font-size: 23px; letter-spacing: -.04em; text-transform: uppercase; display: inline-flex; align-items: baseline; gap: 2px; }
.brand i { color: var(--accent); font-style: normal; }
.nav { display: flex; align-items: center; gap: clamp(18px, 2.4vw, 38px); }
.nav a { font-size: 15px; font-weight: 500; color: var(--ink-2); transition: color .2s; }
.nav a:hover { color: var(--accent); }
.menu-toggle { display: none; width: 42px; height: 42px; align-items: center; justify-content: center; }
.menu-toggle span, .menu-toggle span::before, .menu-toggle span::after { content: ""; display: block; width: 24px; height: 2.5px; background: var(--ink); position: relative; transition: .3s var(--ease); }
.menu-toggle span::before { position: absolute; top: -8px; } .menu-toggle span::after { position: absolute; top: 8px; }
body.menu-open .menu-toggle span { background: transparent; }
body.menu-open .menu-toggle span::before { top: 0; transform: rotate(45deg); }
body.menu-open .menu-toggle span::after { top: 0; transform: rotate(-45deg); }
.mobile-nav { position: fixed; inset: 0; z-index: 45; background: var(--ink); color: var(--on-dark); display: flex; flex-direction: column; justify-content: center; gap: 4px; padding: var(--gutter); transform: translateY(-100%); transition: transform .45s var(--ease); visibility: hidden; }
body.menu-open .mobile-nav { transform: translateY(0); visibility: visible; }
.mobile-nav a { font-size: clamp(32px, 10vw, 52px); font-weight: 800; text-transform: uppercase; letter-spacing: -.02em; padding: 8px 0; border-bottom: 1px solid rgba(244,243,239,.14); }
.mobile-nav .btn { margin-top: 26px; justify-content: center; }

/* ==========================================================================
   Hero
   ========================================================================== */
.hero { min-height: 100dvh; display: flex; align-items: center; padding-top: 88px; }
.hero__grid { display: grid; grid-template-columns: 1.25fr .75fr; gap: clamp(30px, 5vw, 64px); align-items: center; width: 100%; }
.hero__eyebrow { margin-bottom: 20px; }
.hero h1 .ac { color: var(--accent); }
.hero h1 { max-width: 15ch; }
.hero__sub { margin-top: 22px; max-width: 46ch; }
.hero__cta { margin-top: 28px; display: flex; gap: 14px; flex-wrap: wrap; }

/* 360 ring */
.ring { position: relative; width: min(360px, 80vw); aspect-ratio: 1; margin: 0 auto; }
.ring__svg { width: 100%; height: 100%; transform: rotate(-90deg); }
.ring__svg circle { fill: none; stroke-width: 26; }
.ring__track { stroke: var(--line); }
.ring__seg { stroke: var(--accent); stroke-dasharray: var(--seg) 999; stroke-dashoffset: var(--off); transition: stroke-dashoffset 1.1s var(--ease), stroke-dasharray 1.1s var(--ease); }
.ring__c { position: absolute; inset: 0; display: flex; flex-direction: column; align-items: center; justify-content: center; }
.ring__c b { font-size: clamp(48px, 8vw, 74px); font-weight: 800; letter-spacing: -.04em; line-height: 1; }
.ring__c span { font-family: var(--ff-mono); font-size: 12px; letter-spacing: .18em; text-transform: uppercase; color: var(--mute); margin-top: 6px; }
.ring__labels { margin-top: 22px; display: flex; justify-content: center; gap: 20px; flex-wrap: wrap; font-family: var(--ff-mono); font-size: 12.5px; letter-spacing: .12em; text-transform: uppercase; }
.ring__labels span { color: var(--ink-2); }
.ring__labels b { color: var(--accent); }

/* ==========================================================================
   Marquee (brands) - единственный на странице
   ========================================================================== */
.marquee { background: var(--ink); color: var(--on-dark); overflow: hidden; border-block: 1px solid var(--ink); padding-block: 22px; }
.marquee__track { display: flex; gap: 56px; white-space: nowrap; width: max-content; animation: slide 28s linear infinite; }
.marquee__track span { font-size: clamp(22px, 3vw, 34px); font-weight: 800; text-transform: uppercase; letter-spacing: -.01em; opacity: .9; }
.marquee__track span.d { color: var(--accent); opacity: 1; }
@keyframes slide { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .marquee__track { animation: none; flex-wrap: wrap; white-space: normal; width: auto; justify-content: center; } }

/* ==========================================================================
   Services
   ========================================================================== */
.services { background: var(--paper); }
.svc { margin-top: clamp(40px, 5vw, 64px); display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); }
.svc__col { background: var(--paper); padding: clamp(26px, 2.6vw, 40px); display: flex; flex-direction: column; min-height: 320px; transition: background-color .3s; }
.svc__col:hover { background: var(--paper-2); }
.svc__col .k { font-family: var(--ff-mono); font-size: 12.5px; letter-spacing: .14em; text-transform: uppercase; color: var(--accent); }
.svc__col h3 { font-size: clamp(26px, 3vw, 38px); font-weight: 800; text-transform: uppercase; letter-spacing: -.02em; margin-top: 14px; }
.svc__col p { margin-top: 12px; color: var(--mute); font-size: 15px; }
.svc__col ul { margin-top: auto; padding: 18px 0 0; list-style: none; display: flex; flex-wrap: wrap; gap: 7px; }
.svc__col li { font-size: 12.5px; border: 1px solid var(--line); border-radius: 999px; padding: 5px 12px; color: var(--ink-2); }

/* ==========================================================================
   Cases
   ========================================================================== */
.cases { background: var(--paper-2); }
.cases__grid { margin-top: clamp(40px, 5vw, 60px); display: grid; grid-template-columns: repeat(6, 1fr); gap: clamp(12px, 1.5vw, 20px); }
.kase { position: relative; overflow: hidden; background: var(--ink); grid-column: span 2; aspect-ratio: 4/3; display: block; }
.kase--big { grid-column: span 3; aspect-ratio: 16/10; }
.kase img { width: 100%; height: 100%; object-fit: cover; transition: transform .8s var(--ease), filter .5s; }
.kase:hover img { transform: scale(1.05); }
.kase__cap { position: absolute; inset: auto 0 0 0; padding: clamp(16px, 2vw, 26px); background: linear-gradient(180deg, transparent, rgba(13,13,13,.86)); color: var(--on-dark); }
.kase__brand { font-family: var(--ff-mono); font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: #fff; opacity: .8; }
.kase__t { font-size: clamp(18px, 2vw, 26px); font-weight: 800; text-transform: uppercase; letter-spacing: -.01em; margin-top: 6px; }
.kase__d { font-size: 14px; color: rgba(244,243,239,.82); margin-top: 6px; max-width: 46ch; }

/* ==========================================================================
   Stats / why (dark band) - единственный инвертированный блок
   ========================================================================== */
.why { background: var(--dark); color: var(--on-dark); }
.why__grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 80px); align-items: center; }
.why h2 { color: var(--on-dark); }
.why .lead { color: rgba(244,243,239,.74); }
.why__stats { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: rgba(244,243,239,.14); border: 1px solid rgba(244,243,239,.14); }
.why__stats div { background: var(--dark); padding: clamp(22px, 2.4vw, 34px); }
.why__stats b { font-size: clamp(38px, 5vw, 62px); font-weight: 800; letter-spacing: -.03em; line-height: 1; display: block; color: var(--on-dark); }
.why__stats b .u { color: var(--accent); }
.why__stats span { font-size: 14px; color: rgba(244,243,239,.66); margin-top: 8px; display: block; }

/* ==========================================================================
   Contact + form
   ========================================================================== */
.contact { background: var(--paper); }
.contact__grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 84px); align-items: start; }
.contact__intro .lead { margin-top: 22px; }
.contact__cards { margin-top: 38px; display: flex; flex-direction: column; gap: 2px; border-top: 1px solid var(--line); }
.contact__cards a, .contact__cards div { display: flex; justify-content: space-between; align-items: center; gap: 16px; padding: 17px 0; border-bottom: 1px solid var(--line); transition: padding-left .3s var(--ease); }
.contact__cards a:hover { padding-left: 10px; }
.contact__cards .k { font-family: var(--ff-mono); font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--mute); }
.contact__cards .v { font-weight: 700; font-size: 18px; }

.form { background: var(--paper); border: 1.5px solid var(--ink); padding: clamp(26px, 3vw, 40px); }
.field { display: flex; flex-direction: column; gap: 8px; margin-bottom: 18px; }
.field label { font-size: 13px; font-weight: 600; color: var(--ink-2); }
.field input, .field textarea { background: #fff; border: 1px solid var(--line); padding: 14px 16px; font-size: 16px; color: var(--ink); transition: border-color .2s; }
.field input::placeholder, .field textarea::placeholder { color: var(--mute); }
.field input:focus, .field textarea:focus { outline: none; border-color: var(--accent); }
.field textarea { resize: vertical; min-height: 92px; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form .btn { width: 100%; justify-content: center; }
.form__note { margin-top: 14px; font-size: 12.5px; color: var(--mute); line-height: 1.5; }
.form__note a { color: var(--ink-2); text-decoration: underline; text-underline-offset: 2px; }
.form__status { margin-top: 14px; font-size: 14.5px; display: none; padding: 12px 14px; }
.form__status.show { display: block; }
.form__status.ok { background: color-mix(in srgb, var(--accent) 14%, var(--paper)); color: var(--accent-2); }
.form__status.err { background: rgba(200,40,40,.1); color: #b22; }

/* ==========================================================================
   Footer
   ========================================================================== */
.site-footer { background: var(--dark); color: var(--on-dark); padding-block: clamp(52px, 7vw, 88px) 32px; }
.footer__top { display: grid; grid-template-columns: 1.6fr 1fr 1fr; gap: 36px; padding-bottom: 44px; border-bottom: 1px solid rgba(244,243,239,.14); }
.footer__brand { font-weight: 800; font-size: clamp(30px, 4vw, 48px); text-transform: uppercase; letter-spacing: -.04em; }
.footer__brand i { color: var(--accent); font-style: normal; }
.footer__about { margin-top: 14px; color: rgba(244,243,239,.6); max-width: 36ch; font-size: 14.5px; }
.footer__col h4 { font-family: var(--ff-mono); font-size: 12px; letter-spacing: .12em; text-transform: uppercase; color: rgba(244,243,239,.5); margin-bottom: 14px; }
.footer__col a, .footer__col p { display: block; color: rgba(244,243,239,.82); font-size: 15px; padding: 5px 0; }
.footer__col a:hover { color: var(--accent); }
.footer__bottom { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; padding-top: 24px; font-size: 12.5px; color: rgba(244,243,239,.5); }

/* ---------- Reveal ---------- */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity .8s var(--ease), transform .8s var(--ease); }
.reveal.in { opacity: 1; transform: none; }
.reveal[data-d="1"] { transition-delay: .07s; }
.reveal[data-d="2"] { transition-delay: .14s; }
.reveal[data-d="3"] { transition-delay: .21s; }
@media (prefers-reduced-motion: reduce) { .reveal { opacity: 1; transform: none; transition: none; } .kase img { transition: none; } }

/* ---------- Responsive ---------- */
@media (max-width: 1024px) {
  .svc { grid-template-columns: 1fr; }
  .cases__grid { grid-template-columns: repeat(4, 1fr); }
  .kase, .kase--big { grid-column: span 2; aspect-ratio: 4/3; }
}
@media (max-width: 860px) {
  .nav { display: none; } .menu-toggle { display: flex; }
  .site-header__inner > .btn { display: none; }
  .hero__grid, .why__grid, .contact__grid { grid-template-columns: 1fr; }
  .hero { padding-top: 110px; min-height: auto; padding-bottom: 56px; }
  .ring { margin-top: 8px; }
  .footer__top { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 560px) {
  body { font-size: 16px; }
  .cases__grid { grid-template-columns: 1fr; }
  .kase, .kase--big { grid-column: span 1; }
  .why__stats { grid-template-columns: 1fr; }
  .footer__top { grid-template-columns: 1fr; gap: 26px; }
  .hero__cta { flex-direction: column; align-items: stretch; } .hero__cta .btn { justify-content: center; }
}